Key social issues and best ways to communicate about it as a social media manager

Key social issues such as climate change, social justice, human rights, and equality are increasingly gaining attention on social media platforms. Advocating for these causes through social media can be a powerful way to raise awareness, mobilize support, and drive action. 

In terms of best practices for social media management, it's important to be authentic, transparent, and engaging. Consistently posting compelling content, utilizing visuals to tell impactful stories, and engaging with followers in meaningful conversations can help create a strong community around a cause. 

It's also crucial to actively listen and respond to feedback, and to collaborate with influencers and other organizations to amplify the reach of the advocacy efforts. Making use of data analytics and staying current with social media trends can also help in optimizing the impact of the messaging and maximizing engagement.