The Best Types of Content to Keep Your Supporters Engaged

Engaging content is essential for any nonprofit looking to maintain strong connections with its supporters, donors, and volunteers. The right content not only informs but also inspires action. Here are the best types of content to keep your audience engaged and connected to your cause:

1. Behind-the-Scenes Content

People love to see the real, unfiltered side of an organization. Share glimpses of your team in action, daily operations, and how donations are being used. Behind-the-scenes content fosters trust and transparency, making supporters feel like part of the journey.

Examples:

• A day in the life of a volunteer or team member.
• Sneak peeks of upcoming projects or events.
• Photos and videos from the field showing impact in real-time.

2. Success Stories & Testimonials

Nothing connects with supporters more than real-life impact stories. Highlight individuals or communities who have benefited from your work. Personal stories add an emotional appeal and inspire people to contribute further.

Examples:

• Video testimonials from beneficiaries.
• Case studies detailing a project’s impact.
• Before-and-after images showing transformation.

3. User-Generated Content

Encourage your supporters, donors, and volunteers to share their experiences and tag your organization. User-generated content builds a sense of community and provides authentic, relatable content.

Examples:

• Reposting supporter shoutouts and thank-you messages.
• Featuring photos of volunteers in action.
• Encouraging followers to share why they support your cause.

4. Interactive Content

Engagement thrives on interaction. Give your audience something to participate in by creating interactive content that invites responses and discussions.

Examples:

• Polls and quizzes about your cause.
• Q&A sessions on social media.
• Contests and giveaways to encourage participation.

5. Educational & Awareness Posts

Your supporters want to stay informed about your mission and the issues you address. Providing educational content keeps them engaged and positions your nonprofit as an authority in your field.

Examples:

• Infographics with key statistics about your cause.
• Myth vs. fact posts about common misconceptions.
• Tips on how supporters can help or get involved.

By strategically combining these types of content, you can keep your supporters engaged, informed, and motivated to take action. Regularly analyzing engagement metrics will also help refine your strategy to better connect with your audience.

Which type of content resonates most with your audience? Start experimenting and see what works best for your nonprofit!