The Unpredictability of Social Media: A Lesson in Content Creation

One of the biggest lessons I’ve learned in managing social media is this: human behavior is unpredictable. You can craft a post with all the right ingredients—engaging visuals, a compelling story, and the best hashtags—expecting it to perform exceptionally well, yet it barely gets noticed. Then, out of nowhere, a post you didn’t think much of goes viral or gets the most engagement.

That’s the reality of social media: you never truly know which post will resonate the most. This doesn’t mean you shouldn’t follow best practices—these increase your chances of success—but it also means you shouldn’t be afraid to break the rules sometimes. Let your creativity and intuition guide you. The content that feels different, personal, or even unconventional might be exactly what your audience wants to see.

The key takeaway? Don't overthink every post or assume you're doing something wrong just because engagement is low. As long as your content is well done, it’s part of the process. Keep experimenting, keep learning, and keep showing up.

💡 Bonus lesson: People connect with emotions, not just information. When creating content, ask yourself:
👉 What is my audience feeling about this?
👉 What are they expecting from this post?

Understanding this will help you create content that speaks directly to their hearts. ❤️

Have you ever had a post unexpectedly go viral—or flop when you thought it would do well? Let’s discuss in the comments!